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Dear Debbie,
We hope you all had a brilliant Xmas and New Year, despite the cold
weather reported in the UK. Although the sun is out during the day, nights
are really cold here on the Costa Blanca where houses are built to keep
the warmth out. Coming home from work, cleaning out the grate, collecting
logs and building a fire every night is not my idea of heaven - roll on
the spring! Debbie
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New office - new receptionist! |
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We are all set up now in our new office in Benissa, although
still awaiting the new signs which were ordered back in December,
and deep joy, we now have central heating – so much easier to
type when your fingers aren´t frozen rigid! After what felt like
2 years of pregnancy, Coral finally had her baby on 29th December,
a little girl called Alethia. Despite the fact that Alethia is
only 3 weeks old, Coral is back at work on the rentals side of
the business, whilst I am concentrating more on the sales side
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2006 Bookings |
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Its been a busy start to the year, with enquiries flooding in for
holiday bookings, its just a pity that 90% lead nowhere. However, this is
the norm at the beginning of the season when holidaymakers still have so
much choice with the majority of properties still available. The sheer
volume of holiday properties now on the market is making it more difficult
each year to generate the level of bookings we could expect 2 years ago,
but we have all our marketing in place which is producing a lot of
interest in the properties we are advertising. The Citrus Iberia sales
team are also offering rental accommodation to people viewing properties
in the area, which may help boost low season bookings. Our new website has
now overtaken our dedicated rentals site in terms of popularity and
enquiry levels, and we are offering advertising only packages from £50 per
year, with discounts for multiple properties.
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Avoid Double Bookings |
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We rely on our owners to keep us informed of any bookings they may
have taken to date, and any dates they would like reserved for themselves
to avoid the potential situation of double booking.
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Getting the most from our advertising |
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We cannot guarantee bookings purely through our advertising, and much
of the success of your rentals will be down to you, the owner. Good
quality photos are essential, pricing must be competitive, and the
property well equipped. The majority of properties do not have
air-conditioning, but for many of our enquirers it is a necessity as it
can be difficult to sleep during July and August if you are not used to
the heat. Sleep deprivation can make all the difference and can totally
ruin a holiday, so our advice to owners would be to install it, even if
only in the bedrooms if possible, to ensure the maximum amount of interest
to browsing holidaymakers.
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Long Term Renting |
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For those owners whose need for bookings is essential to cover a
mortage, long term rentals are worth considering. It does mean of course
that you would be unable to use the property yourself, but guarantees a
year round income – if a little lower than that of holiday rentals. With
long terms, i.e. 6 – 11 months, the tenants also pay the water and
electricity bills on top of the monthly rent. At this time of year, we
receive many enquiries from people looking to relocate to Spain, and we
also have a backlog from those which we have been unable to help due to
the lack of suitable properties. On average, 60% are looking for 3 beds
with pools, 20% larger 4 bed properties, and the remaining 20% apartments
and townhouses.
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A Costa problem - Damp |
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As is usual for the time of year, especially with empty properties, we
are now seeing mould and damp problems which often appear to spring up
overnight and spread very quickly. A clean with diluted bleach and a coat
of anti-fungal paint will usually keep it at bay until the warmer weather,
but it is a huge widespread problem along these coasts and can happen in
any property. Regular property checks can help avoid the problem spreading
out of control.
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May we take this opportunity to wish you all an excellent
rental season – until next time,
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