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February 2007
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Dear Debbie,
You may still be scaping the ice off your car
windscreen, but the most important part of the
holiday season is already here for Spanish property
owners who rent their properties.
With the peak booking season approaching, its time
to get your advertising in place and spruce up your
property, maybe with a spring clean or even a coat
of paint.
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| Using the right approach to marketing your property
According to new figures, 990,000 Brits now live in
Spain - 761,000 on a permanent basis and the other
229,000 split their time between the UK and Spain.
The majority are in the southern Costa’s. This is
apart from those ‘holiday home’ owners who visit
occasionally, and those who will be buying property
here in 2007. One has to expect that with this large
number of property owners there will be a growing
need for Property Management Services,
maintenance and keyholding, although the rentals
business will suffer as more and more properties
come on the holiday rental market without
the right
approach to marketing.
Good
marketing and getting your Spanish property rentals
noticed is paramount in a market where supply is near to succeeding
demand. Competitive pricing, excellent facilities (i.e. Sat
TV, Aircon, microwave and maybe a dishwasher, etc) are required
by holidaymakers whose expectations of a holiday property
are now much higher than they were five years ago when they
were happy to have a basically equipped apartment and Spanish
TV stations. So far this year, as last year, top class villas
with pools and 4+ bedrooms are the most sought after properties
judging by the enquiries we are receiving. Mallorca is coming
out top as the most sought after destination, with Moraira
following a close second. We work continually to promote our
properties, with careful monitoring of our own website performance
as well as that of others we advertise on.
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| Have you got a property which is not yet earning an income for you?
This is our busiest time of year for people looking for,
and booking holidays. We have a large number of
enquires each day and a running short of villas with
availability for the two main months of July and
August. Prospective holiday makers are looking for all
types of property, villas with pools are top of the list,
but beach side apartments and even inland
properties are also sought after.
So
if you have a Spanish property that is standing empty, we
could help turn this into an extra rental income for you.
We can provide the clients and organize the rentals and changeover
cleans for you - all we need do is to visit your property,
take photos to put them on our website as well as on other
sites we have advertising space on.
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| Advertise and be seen
Our sales and rentals website: www.spanish-villas-
spain.com is now no.3 on page 1 of Google for the
search term Spanish villas, as well as other more
specific queries such as ‘spanish villas guardamar’,
spanish villas benissa, Spanish villas Jalon, spanish
villas denia ect. as well as many area specific
phrases for ‘long term rentals’ – i.e. long term rentals
jalon, long term rentals Denia ect. These results
ensure we have a regular supply of enquiries, and
makes it a worthwhile place to advertise your
property! Within our annual management and rentals
agreement, advertising on our site is free – we will
take the photos, prepare an eye catching advert and
deal with the enquiries.
Prices
for advertising your Spanish property rentals
(or sales) start at £50 per year, with additional options
to be shown on our ‘featured property’ listing, or ‘property
of the month’. All adverts have rental tariffs, availability
charts and up to 10 photos. We are not the cheapest on the
block, but there's no point having a cheap or free listing
if you don't get the level of enquiries you want. We could
offer free listings - but at the end of the day you get what
you pay for and this would inevitably have to reduce our level
of service, and I have no doubt whatsoever that our success
rate in terms of visitor statistics, enquiries and customer
support would decline.
Learn More >>
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For those who are happy with their existing
management companies or cleaners - you don’t even
have to sign up with us to benefit from our
advertising. Contact us with the promotion code on
the discount coupon below & we will give you 15
months advertising for the price of 12.
Sincerely,
Debbie
Citrus Iberia
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